Uber now offers passengers the option to ride with a Spanish-speaking driver in Los Angeles and Orange County (Uber)

Article by Tracey Lin
for the Los Angeles Times

May 19, 2015

On-demand transportation company Uber now lets Los Angeles passengers decide if they want a bilingual driver who can speak Spanish.

The option, UberESPAÑOL, launched in L.A., Orange County and Chicago on Tuesday after an initial roll-out earlier this year in San Diego, Phoenix and Tucson. It comes at no extra cost to passengers, who can make the selection by pressing a button inside the Uber app indicating they want a driver who can speak Spanish.

The move caters to Southern California’s large Latino population and gives Uber a way to tap into a growing market.


“Latinos now account for over 53 million people in the United States and almost 40% of California,” said Ruben Guerra, chairman of Latin Business Association (LBA). “With that tremendous growth comes a more prominent seat at the business table.”

Guerra described the launch of UberESPAÑOL as a “progressive approach” to providing members of the Latino community more opportunities to “conduct their business in the language in which they feel most comfortable.”

The Spanish language option is limited to UberX, which is Uber’s low-end service where drivers use their personal vehicles to transport passengers.


About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Learn more about Uber.

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Uber Technologies, Inc. was a participating Retail Industry Partner in the 5th Annual LBA Minority Women’s Business Conference“Supplier Diversity Made Simple”– which took place Wednesday, August 27, 2014 at the Castaway Restaurant in Burbank, CA. Attendees learned of the simple way to do business with Uber, and other major corporations in the Energy and Technology, Retail, Government and Utilities sectors.

The LBA is proud to present the first ever LBA Northern California Minority Women’s Business Conference– coming to Sacramento in August 2015.

Watch for further announcements about the 1st Annual LBA NoCal MWBC in Sacramento August 2015, and the 6th Annual SoCal MWBC, coming to Los Angeles Wednesday, August 26, 2015!