Southern California Edison Honors LBA Chairman Ruben Guerra During Hispanic Heritage Month Celebration

Three Latino-Owned Businesses Were Also Recognized for their Energy Efficiency Efforts

Los Angeles, California – October 7, 2011 – The Latin Business Association’s (LBA) Chairman, Ruben Guerra, was among the Hispanic businesses and leaders recognized by Southern California Edison (SCE) during its Hispanic Heritage Month celebration at the Museum of Latin American Art in Long Beach. The individuals and companies were recognized for contributing to the economic growth of communities and protecting the environment by using energy more efficiently.

Ruben Guerra

“I am proud to be recognized for my two business priorities,” said LBA Chairman, Ruben Guerra. “I was recognized for not only helping the entrepreneurial spirit thrive in our community, but also for advancing the awareness and adoption of energy efficiency practices among Latino-owned businesses.”

The other honorees were Mission Foods and Enriquez Materials & Quilting, City of Commerce, which received the Business Energy Efficiency Participation Awards, and Cardenas Market, Inc., which received the Business/Community Partnership Award.

“SCE is proud to share 125 years of innovation and growth with the diverse customers we serve,” said Lisa Cagnolatti, SCE’s vice president, Customer Service Business Unit’s Business Customer Division. “We are pleased to honor the accomplishments of noteworthy Hispanic business leaders.”

Edison International Chairman and CEO Ted Craver

and Southern California Edison President Ron Litzinger spoke at the event on the strength of SCE’s Diversity Outreach with

California Public Utilities Commissioner, Catherine Sandoval, delivering the keynote address.

About the Latin Business Association

The LBA, located in Los Angeles, California, was established in 1976 as a private non-profit organization with a commitment to making a positive economic impact by creating business growth and providing advocacy and business education. See