Latin Business Association Applauds Establishment of
New California Desert Monuments
Monuments Expected to Boost Local Latin Businesses, Economies

Los Angeles – The Latin Business Association (LBA) applauded the announcement that President Obama’s will establishment three new national monuments this week in the California desert – Mojave Trails, Sand to Snow, and Castle Mountains.  LBA also expressed appreciation to Senator Dianne Feinstein for her leadership, on behalf of Californians, in asking the President to take this action.

LBA joins many monument supporters in the California desert and across the state in celebrating President Obama’s action.  In addition to other Latino organizations, supporters represent diverse constituencies, including Native Americans, veterans, faith leaders, sportsmen, archaeologists, historians, and more. Additionally, LBA is joined by other business leaders including the Greater Palm Springs Convention & Visitors Bureau, California Association for Micro Enterprise Opportunity, and several Chambers of Commerce (Calimesa, Death Valley, Joshua Tree, Morongo Valley, and Route 66).

LBA Chairman Ruben Guerra said “Conservation and economic growth can go hand-in-hand. Protected public lands improve local economies and local businesses benefit greatly from these protections. LBA is grateful for this conservation action and for the associated benefits for the Latin businesses we represent. These national monument designations set the many Latino businesses owners in the region at a higher class of competitiveness as they reap the benefits of increased tourism and attention to the area.”