LBA Media Partner VPE Public Relations

LBA Media Partner VPE Public Relations is a 100% Latino-owned full-service communications agency whose specialty is reaching the U.S. Hispanic market and providing creative public relations strategies to reach the new American general market. Our reputation of integrity and service is built on more than 20 years of experience serving the best interests of both our clients and our community.

VPE offers its clients a direct connection to the national Hispanic population – a diverse market of some 47 million people of varying cultures and acculturation levels. Over the past 20-plus years, we’ve established a record of credibility in the corporate, non-profit and governmental sectors for our expertise in the market. Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives. VPE is consistently ranked as one of the top independent agencies in the Los Angeles market.

VPE is committed to:

  • Providing its clients and its community with culturally appropriate service that serves the best interests of both and creates lasting, meaningful bonds; Creating a work environment that places high value on the individuality of staff members and nurtures their creative abilities.
  • Serving as responsible corporate citizens, both as a company and as individuals, who are actively involved in the community’s economic, political, educational, social and cultural well-being.

We develop effective, efficient strategic plans for every assignment that are budget and goal driven. And we use the full arsenal of tools available – media relations, social media, collateral materials, community outreach and more – that delivers results on target. It all starts by zeroing in on the specific market segment; setting realistic goals and objectives; developing creative tactics; and measuring results.

VPE Public Relations was founded as Valencia, Perez & Echeveste in 1988 at a time when the national Hispanic market was just emerging as a viable, dynamic market segment. From a small three-person office, VPE has grown in tandem with the Hispanic market, earning a reputation for integrity, service and commitment.

VPE continues to be managed by partners John Echeveste and Patricia Perez, who provide smart, strategic insights and supervision to all accounts. The VPE staff of 16 is composed of bilingual/bicultural professionals with a wide range of professional and geographic backgrounds. As an agency and as individuals, VPE is deeply rooted in many of the country’s leading community, civic, professional and philanthropic organizations.

VPE is the only Hispanic agency with an established record of service in the areas of consumer marketing, social marketing and public affairs. VPE’s reach extends across the country and around the globe through its membership in the Public Relations Global Network (PRGN). VPE is an independent, Hispanic-owned company registered as an MWBE with several governmental agencies. The Los Angeles Business Journal, O’Dwyer’s PR Report, and other trade organizations and journals have consistently ranked VPE among the Top 20 independent public relations agencies in Southern California and one of the leading Hispanic agencies in the country.

The Latin Business Association is extremely proud to have VPE Public Relations as an LBA Media Partner.

Contact VPE Public Relations:

1605 Hope Street, Suite 250
South Pasadena, CA 91030
Tel: (626) 403-3200
Fax: (626) 403-1700

John Echeveste, ext. 212

Patricia Perez, ext. 214

Maricela Cueva, ext. 215


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We are continually seeking new organizations to partner with. Learn more about partnership opportunities with the LBA and contact us for details.