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Multicultural Retail 360 Summit Schedule

  • Wednesday, August 12

    10:30 a.m. – 3 p.m. Cultural Immersion Tour: A retailer’s insider view of Curacao, Tawa 99 Ranch, Super King and Superior

    4:15 p.m. – 6:30 p.m. Welcome and Opening General Sessions

  • The Multicultural Edge: Rising Super Consumers, a new Nielsen research report
    Diversity: The Missing Link to Successfully Connect with Multicultural Consumers through Recruitment, Succession Planning and Sourcing
    6:30 p.m. – 7:45 p.m. Opening Networking Reception
  • Thursday, August 13

    8:00 a.m. – 9:15 a.m. Keynote Address: The NFL’s Total Market Strategy for Accelerating Hispanic Fan Growth

    9:00 a.m. – 12:30 p.m. General Sessions

    Marketing Across the Cultural Continuum: New Total Market Strategies for Winning at Retail
    Integration: Diversity as Business Strategy
    Additional sessions to be announced
    12:30 p.m. – 2:00 p.m. Networking Lunch & Dessert

    2:00 p.m. – 2:45 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussions

    Latino Cultural Value Dimensions and Their Influences in the Path-to-Purchase
    Hispanic Millennial Project: Food, Beverage & Alcohol
    Understanding Asian-American Culture and Language for Retail Sales Growth
    Loyalty Marketing: Using Customer Data to Impact Your Multicultural Shopper
    Working Group Interactive Discussion – Winning With the Spanish-preferred Audience
    2:45 p.m. – 3:15 p.m. Networking Break

    3:15 p.m. – 4 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

    Reaching Hispanic Consumers Through the Power of Audio
    How to Connect Organically with the Hispanic Community and Avoid Condescending Stereotypes
    Using Story Telling to Connect with Women of Color
    Engage Every Age: Connect with Your Consumer
    Working Group Interactive Discussion – A Guide to Growing Through Diversity
    4:00 p.m. – 4:30 p.m. Networking Break

    4:30 p.m. – 5:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

    Using Community Events as a New Media Platform to Reach Latino Customers
    The 3 M’s That Determine Brand Success: Multicultural, Millennials & Mobile
    Indulging Asian Customers – Godiva’s Winning Campaign
    Driving Growth by Targeting the U.S. Multicultural Shopper
    Working Group Interactive Discussion – How to Energize Your Team and Get Buy-in for Multicultural Strategies
    5:15 p.m. – 5:30 p.m. Networking Break

    5:30 p.m. – 6:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

    Developing an Effective Store Brand Strategy for Hispanic Shoppers
    Hispanic Ad Allocation Impact on Revenue Growth
    Optimal Mobile Marketing Strategies to Reach the Multicultural Consumer
    Working Group Interactive Discussion
    6:15 p.m. – 7:15 p.m. Cocktail Reception

  • Friday, Aug. 14

    8:30 a.m. – 12:30 p.m. General Sessions

    Walmart’s Multicultural Journey
    Brookshire’s 360 Multicultural Approach

    • More to be announced!
    – See more at: Multicultural Summit 360 Schedule