Multicultural Retail 360 Summit Schedule

• Wednesday, August 12

  10:30 a.m. – 3 p.m. Cultural Immersion Tour: A retailer’s insider view of Curacao, Tawa 99 Ranch, Super King and Superior

  4:15 p.m. – 6:30 p.m. Welcome and Opening General Sessions

• The Multicultural Edge: Rising Super Consumers, a new Nielsen research report
  Diversity: The Missing Link to Successfully Connect with Multicultural Consumers through Recruitment, Succession Planning and Sourcing
  6:30 p.m. – 7:45 p.m. Opening Networking Reception
• Thursday, August 13

  8:00 a.m. – 9:15 a.m. Keynote Address: The NFL’s Total Market Strategy for Accelerating Hispanic Fan Growth

  9:00 a.m. – 12:30 p.m. General Sessions

  Marketing Across the Cultural Continuum: New Total Market Strategies for Winning at Retail
  Integration: Diversity as Business Strategy
  Additional sessions to be announced
  12:30 p.m. – 2:00 p.m. Networking Lunch & Dessert

  2:00 p.m. – 2:45 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussions

  Latino Cultural Value Dimensions and Their Influences in the Path-to-Purchase
  Hispanic Millennial Project: Food, Beverage & Alcohol
  Understanding Asian-American Culture and Language for Retail Sales Growth
  Loyalty Marketing: Using Customer Data to Impact Your Multicultural Shopper
  Working Group Interactive Discussion – Winning With the Spanish-preferred Audience
  2:45 p.m. – 3:15 p.m. Networking Break

  3:15 p.m. – 4 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

  Reaching Hispanic Consumers Through the Power of Audio
  How to Connect Organically with the Hispanic Community and Avoid Condescending Stereotypes
  Using Story Telling to Connect with Women of Color
  Engage Every Age: Connect with Your Consumer
  Working Group Interactive Discussion – A Guide to Growing Through Diversity
  4:00 p.m. – 4:30 p.m. Networking Break

  4:30 p.m. – 5:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

  Using Community Events as a New Media Platform to Reach Latino Customers
  The 3 M’s That Determine Brand Success: Multicultural, Millennials & Mobile
  Indulging Asian Customers – Godiva’s Winning Campaign
  Driving Growth by Targeting the U.S. Multicultural Shopper
  Working Group Interactive Discussion – How to Energize Your Team and Get Buy-in for Multicultural Strategies
  5:15 p.m. – 5:30 p.m. Networking Break

  5:30 p.m. – 6:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion

  Developing an Effective Store Brand Strategy for Hispanic Shoppers
  Hispanic Ad Allocation Impact on Revenue Growth
  Optimal Mobile Marketing Strategies to Reach the Multicultural Consumer
  Working Group Interactive Discussion
  6:15 p.m. – 7:15 p.m. Cocktail Reception

• Friday, Aug. 14

  8:30 a.m. – 12:30 p.m. General Sessions

  Walmart’s Multicultural Journey
  Brookshire’s 360 Multicultural Approach

More to be announced!
– See more at: Multicultural Summit 360 Schedule