Multicultural Retail 360 Summit Schedule
- Wednesday, August 12
10:30 a.m. – 3 p.m. Cultural Immersion Tour: A retailer’s insider view of Curacao, Tawa 99 Ranch, Super King and Superior
4:15 p.m. – 6:30 p.m. Welcome and Opening General Sessions
- The Multicultural Edge: Rising Super Consumers, a new Nielsen research report
Diversity: The Missing Link to Successfully Connect with Multicultural Consumers through Recruitment, Succession Planning and Sourcing
6:30 p.m. – 7:45 p.m. Opening Networking Reception - Thursday, August 13
8:00 a.m. – 9:15 a.m. Keynote Address: The NFL’s Total Market Strategy for Accelerating Hispanic Fan Growth
9:00 a.m. – 12:30 p.m. General Sessions
Marketing Across the Cultural Continuum: New Total Market Strategies for Winning at Retail
Integration: Diversity as Business Strategy
Additional sessions to be announced
12:30 p.m. – 2:00 p.m. Networking Lunch & Dessert2:00 p.m. – 2:45 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussions
Latino Cultural Value Dimensions and Their Influences in the Path-to-Purchase
Hispanic Millennial Project: Food, Beverage & Alcohol
Understanding Asian-American Culture and Language for Retail Sales Growth
Loyalty Marketing: Using Customer Data to Impact Your Multicultural Shopper
Working Group Interactive Discussion – Winning With the Spanish-preferred Audience
2:45 p.m. – 3:15 p.m. Networking Break3:15 p.m. – 4 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion
Reaching Hispanic Consumers Through the Power of Audio
How to Connect Organically with the Hispanic Community and Avoid Condescending Stereotypes
Using Story Telling to Connect with Women of Color
Engage Every Age: Connect with Your Consumer
Working Group Interactive Discussion – A Guide to Growing Through Diversity
4:00 p.m. – 4:30 p.m. Networking Break4:30 p.m. – 5:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion
Using Community Events as a New Media Platform to Reach Latino Customers
The 3 M’s That Determine Brand Success: Multicultural, Millennials & Mobile
Indulging Asian Customers – Godiva’s Winning Campaign
Driving Growth by Targeting the U.S. Multicultural Shopper
Working Group Interactive Discussion – How to Energize Your Team and Get Buy-in for Multicultural Strategies
5:15 p.m. – 5:30 p.m. Networking Break5:30 p.m. – 6:15 p.m. Concurrent Sessions – Tracks for Hispanic; Asian- and African-American; Research and Niche Markets; and Interactive Discussion
Developing an Effective Store Brand Strategy for Hispanic Shoppers
Hispanic Ad Allocation Impact on Revenue Growth
Optimal Mobile Marketing Strategies to Reach the Multicultural Consumer
Working Group Interactive Discussion
6:15 p.m. – 7:15 p.m. Cocktail Reception - Friday, Aug. 14
8:30 a.m. – 12:30 p.m. General Sessions
Walmart’s Multicultural Journey
Brookshire’s 360 Multicultural Approach
More to be announced!
– See more at: Multicultural Summit 360 Schedule