Reuben Shaffer, Vice President & Chief Diversity Officer, The Kroger Company

Reuben Shaffer oversees comprehensive diversity initiatives for The Kroger Co.’s 375,000 associates who work at more than 3,700 supermarkets, convenience and jewelry stores in 34 states as well as 37 food-processing plants and 33 distribution centers. He is responsible for Kroger’s Supplier Diversity initiatives and ongoing commitment to create an inclusive business culture.

Schaffer joined Kroger in 1988. He held a variety of leadership positions with the company through the years, including store and district management. He also served as vice president of human resources. Most recently, he served as vice president of operations for Kroger’s Cincinnati/Dayton division, which operates 109 Kroger supermarkets in Ohio, Indiana and Northern Kentucky. He was named to his current position in 2011.