Javier Delgado-Granados, Director of Marketing, Walmart Stores Inc.

Javier Delgado-Granados has 18 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies that not only connect with the consumer in a culturally relevant manner, but also deliver quantifiable business results.

Prior to joining Walmart in 2010, Delgado-Granados held the role of Multicultural Marketing Manager at Dr Pepper Snapple Group, driving consumer programs focused on Hispanic consumers for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.

The Latin Business Association is pleased be an Association Partner with Multicultural Retail 360 Summit 2015 and extremely proud to have Walmart Stores, Inc. as an LBA Corporate Partner.