Guy García, President of New Mainstream Initiatives, EthniFacts LLC

Guy Garcia is an award-winning author and multimedia entrepreneur. His book, The New Mainstream: How the Multicultural Consumer Is Transforming American Business, has been hailed as a wake-up call and road map to the multicultural markets of 21st century America.

As an officer and partner at EthniFacts, Garcia has helped Fortune 500 clients measure and activate the expanding multicultural consumer market opportunity through propriety paradigms such as Ambiculturalism and the CulturEdge. A noted consultant and lecturer on social and demographic trends, Garcia has worked with the U.S. Census Bureau, Time Warner, Disney, Pepsi, Kraft Foods, Astra Zeneca, Johnson & Johnson, and many others. Garcia is a contributor to the Huffington Post, NPR’s Latino USA, PBS’s America by the Numbers.