Guy García, President of New Mainstream Initiatives, EthniFacts LLC
Guy Garcia is an award-winning author and multimedia entrepreneur. His book,
As an officer and partner at EthniFacts, Garcia has helped Fortune 500 clients measure and activate the expanding multicultural consumer market opportunity through propriety paradigms such as Ambiculturalism and the CulturEdge. A noted consultant and lecturer on social and demographic trends, Garcia has worked with the U.S. Census Bureau, Time Warner, Disney, Pepsi, Kraft Foods, Astra Zeneca, Johnson & Johnson, and many others. Garcia is a contributor to the Huffington Post, NPR’s Latino USA, PBS’s America by the Numbers.