Eddie Yoon, Principal, The Cambridge Group, a wholly owned subsidiary of Nielsen

Eddie Yoon is an expert on super consumers and helping market leaders drive category growth and create new categories. He has helped clients create winning growth strategies and business models in consumer packaged goods and durable goods. To date, he has driven nearly $1B in incremental, margin accretive sales for his clients, including: leading a food company to #1 share leadership and +40% growth for the company and +10% category growth; helping a leading beverage player create $250MM+ in incremental margin via an overall growth, portfolio, mega-branding and innovation; growing a 60% share office products manufacturer +20% growth via a portfolio, marketing and merchandising strategy.