VPE Public Relations
LBA Board of Directors
VPE Public Relations, founded in 1988, appointed Patricia Pérez as an agency principal in 1994, making her one of the only Latinas heading a major agency. The agency is currently ranked as one of the nation’s largest Latino-owned public relations firms.
VPE specializes in serving the needs of corporate, governmental and non-profit entities seeking to reach the nation’s multicultural audiences through culturally sensitive relationship-building techniques.
Pérez oversees VPE’s Social Marketing Division, which manages social media, public awareness, consumer education and community outreach campaigns. She also oversees the agency’s media training division, which conducts comprehensive training in English and Spanish of client representatives who are involved in news media interviews, public speaking or other high visibility spokesperson roles. She has counseled representatives from Pepsi, Bank of America, McDonald’s, Washington Mutual, Los Angeles Unified School District, University of San Francisco, Southern California Edison, and others. She has media trained executives in Argentina, Mexico, and throughout the United States.
Actively involved in the community, Pérez currently serves on the board of directors of the City of Los Angeles Workforce Investment Board, the Center for Nonprofit Management, and the California State Parks Foundation. She is also a member of AARP California’s Executive Council.
Pérez is the immediate past president of the Public Relations Global Network (PRGN), an international network of 40 independent public relations agencies spanning across six continents and more than 100 markets around the world. She has garnered numerous professional awards including a Women in Business Award presented by State Senate District 21, State Assembly District 43, and State Assembly District 44. She also won a Prism Award by the Public Relations Society of America, received KVEA-TV’s Outstanding Hispanic Business Leader Award, an HPRA PRemio for Professional Distinction, was named one of the Influential Women Leaders by Business Life Magazine and was one of the Mujeres Detacadas by La Opinion newspaper. She recently was presented with the Outstanding Business Woman Award by the National Latina Business Women’s Association.
Originally from El Paso, Texas, Pérez received her Bachelor of Arts degree from the University of California at Los Angeles. She currently resides in Eagle Rock with her husband and teenage son.
The Latin Business Association, having benefitted by having Ms. Pérez as a former member of the LBA Board of Directors, and continuing to derive benefit from her social media outreach efforts on behalf of the LBA, is extremely proud to present Patricia Pérez as a Featured Panelist for the 4th Annual LBA Minority Women’s Business Conference and privileged to have her share of her extensive public relations knowledge and expertise on Seminar 1: “Successful Women in Business”.