The Latin Business Association,

in conjunction with LBA Member and Community Partner

and

and other organizations

proudly promotes the

taking place

Thursday, November 20, 2014

1:30 – 5:00 p.m.

at

The Los Angeles Law Library
301 W. 1st St.
Los Angeles, CA 90012

Presented by

Mr. Maurice Kogon
Bio of Maurice Kogon

Misdirected efforts are often a prime factor in export failure. Without good information, even experienced companies can waste resources on low potential markets or make costly cultural blunders.

Market research provides the analytical foundation needed for sound planning and decision making, particularly as to target markets and customers, market entry strategies, and regulatory compliance. However, needing information and easily finding it are altogether different.

In this Workshop You Will Learn:

• How not to be a typical “Googler” and waste too much time searching for just the right nuggets without necessarily finding them.
• How to use a Web portal that has aggregated market information into a more user-friendly, one-stop shop.
• Complete hands-on exercises to help you find relevant export start-up tools, trade and economic statistics, target-country marketing guides, product market surveys, trade regulations, trade contacts, and more.

Fees: $25 (non-refundable payment reserves seat)
Pre-registration includes parking and light refreshments

For further information, contact:
Jean Coronel
Port of Los Angeles
jeancoronel@portla.org

or Register Now!

LBA Partners

Port of Los Angeles is an LBA Member and Community Partner and Port of L.A. Export Market Research Tools Workshop is an LBA Partner Event. Learn how your business can benefit by becoming an LBA Member. Learn more about the various categories of LBA Partners and view the complete roster of LBA Partner Events!