LBA Media Partner Univision 34 Los Angeles
LBA Media Partner Univision 34 Los Angeles serves the Hispanic community, offering programs that inform Spanish speaking viewers on local, national and worldwide events, and that educate and entertain. Its news-based programs are family-oriented and geared to respond to the needs of the Latino community.
Founded on September 29, 1962, Univision 34 Los Angeles has been instrumental in the history of television in Los Angeles, having been recognized for its service and contributions in this highly-competitive market and as a pioneer in the industry, and having been the first UHF station in Southern California, the first to transmit in the Spanish language, the first to successfully make the transition from film to videotape and the first in transmitting via satellite.
In 1987, Univision 34 Los Angeles was also the first station in the nation to create a morning program, “Los Angeles al Dia”, which opened the way for the nation’s first local Spanish morning news reporting, “The News Univision 34: First Edition”, which first aired January 4, 1999. A year later, the channel announced that it would extend this popular local morning news program to two hours, beginning at 5 a.m.
Univision 34 Los Angeles has been recognized for its work by the television industry. In 1997, it was awarded the prestigious “Premio Emmy de Gobernadores”—“Governor’s Emmy”—by the Council of Governors of the Academy of Television Arts (ATAS) for its 34 years of transmission in Southern California, the first ever awarded to a commercial television transmitter. News Univision 34 has also garnered numerous awards for its coverage of local, national and international events.
In 1996 and 2003, Univision 34 Los Angeles was the national winner of the Edward R. Murrow prize granted by the Association of Radio and Television Directors for excellence in television journalsim. In addition, the channel and its two nightly news broadcasts News Univision 34 at 6PM and 11PM won an Emmy from the Academy of Arts and Sciences in Television for the Best Local Reporter of a 30 minute program in 1999 and 1997, respectively.
Univision 34 Los Angeles has also distinguished itself through its involvement in community affairs. Since 1995, the station has been united with “Communities in Schools”, a national educative organization, to create a student support program dedicated to reducing scholastic desertion. Serving as mentors, volunteers from Univision 34 Los Angeles demonstrate the operation of a television transmitter to Latino students, while emphasizing the importance of continuing their secondary and university education.
The Latin Business Association is extremely proud to have Univision 34 Los Angeles as an LBA Media Partner.
Univision 34 Los Angeles
5999 Center Drive
Los Angeles, CA 90045
Tel: (310) 348-3447
Fax: (310) 348-3459
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