Chairman Welcome Statement


A Message from LBA Chairman and CEO Ruben Guerra:

“For the past eight years, it has been my pleasure and privilege to serve as Chairman & CEO of the LBA— now celebrating 38 years of serving the Latin- and Small-Business Communities. We continue to build relationships in order to create new business opportunity for our members on a local, national and international level.

The LBA has a well-established reputation as a powerful advocate both economically and politically for Latin-owned businesses not only throughout California, where we currently represent over 800,000, but also nationally. We look forward to continuing our tradition of advocating for Latin business in our state capitol through LBA Legislative Day in Sacramento in May, as well as in Washington, DC.

Supplier Diversity has become an increasingly important concern for major corporations. Companies with robust diverse supplier outreach achieve far greater economic growth, innovation and competitiveness. The LBA stands at the forefront of advancing diverse business opportunity through a variety of powerful events for 2014: our premiere LBA “CONNECT ME” Day in June; and another LBA Business Road Trip Series: “Paving the Way to Success” in Las Vegas in July.

The LBA/LBA-Institute Supplier Diversity Boot Camp in Los Angeles is a highly-regarded educational program that helps established diverse business owners to 1) get their businesses contract-ready and 2) obtain specific certifications. This year we are excited to partner with other chambers statewide in providing the first Northern California Boot Camp Series, and are especially proud to offer two Minority Womens’ Business Conferences: the Southern California MWBC in Los Angeles in August, and the first ever Northern California LBA MWBC in Sacramento in September. Clearly, 2014 promises to be an exciting year for LBA diverse supplier advancement and we are grateful for the sustained generous support from our Corporate Partners and Funders that make all this possible.

Our goal of providing quality services to our communities remains constant. Your support is essential to the advancement of the Association at large. Together, we have expanded and will continue to expand the LBA’s positive sphere of influence on the local, state, national and international levels.

Welcome to the LBA. I value your continued support and encourage your active participation in our programs and events. I personally invite you, as always, to consider participation on the LBA Board and Committees to further our collective mission.


Ruben Guerra
Chairman and CEO
The Latin Business Association

Building a TEAM of LEADERS to better SERVE our COMMUNITY…


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